Junjie Pan


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About

Rho Motion System


ROLE
Design · Animaton

SERVICES
Art Direction · Graphic Design · Animation · Dynamic Typography

TOOLKIT
Figma · After Effects

YEAR
2026Rho is a financial platform for startup founders, providing an all-in-one solution for managing capital and operations.For this motion system, I wanted to develop a kinetic language that anchors to the target audience while revealing Rho's DNA. Through research, I found that anchor in the symbol itself: ρ (rho)—derived from the Greek "rhéō," meaning "to flow."
The letter's form—an incomplete loop—became the foundation for a motion language that conveys frictionless liquidity and continuous iteration. Every animation in the system mirrors the compounding growth curve that Rho helps founders navigate.
















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