RAVE CULTURE TYPEFACE
ROLE
Co-Graphic Designer
SERVICES
Art Direction · Graphic Design · Font Design
TOOLKIT
Illustrator · Photoshop
YEAR
2023
Based on observations and research into underground rave culture by myself and my co-creator, we designed a typeface themed around techno culture. Through semiotic analysis of techno culture's sign system, we uncovered motifs related to dance moves, drugs, and sexuality. Furthermore, by studying the values extended from the counter-culture movement, we deepened our understanding of the rebellious spirit of techno culture and its relationship with its sign system. Ultimately, we used visuals of muscles (suggestive of sexuality) obtained by vibrating flour with music to form shapes, and fragmented (on drugs) dance moves to represent techno culture.
VISUAL REFERENCES
DESIGN PROCESS
DISPLAY
APPLICATION